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Coverage Marketing Material

When maintaining coverage of an industry or sector, one prepares a newsletter to be send to prospective sell side clients in the industry or sector. Investment bankers use the index information to create this newsletter. The newsletter is about 2 to 6 pages.

For example, our AltQuest software industry coverage has produced the following newsletter which is sent to potential targets:

 

Industry or Sector Newsletter

 


 

 

Industry or Sector Report

 

When maintaining coverage of an industry or sector, one prepares a report to be send to prospective sell side clients in the industry or sector. Investment bankers use the index information to create this report. The report goes more in depth than the newsletter. The report can be about 15-20 pages.

For example, our AltQuest software industry coverage has produced the following industry report which is sent to potential targets:

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