Index Building & Benchmarking
Regarding the vertical index and sub-vertical index, the investment banker ultimately tracks trends in:
The investment banker takes the index and establishes tiers which turn into peer groups. This is why we pull comps, to build an index and benchmark against the comps.
The indexing and benchmarking that is done for a target company is going to serve as the basis for advising on strategic alternatives.
One should build indexes at the vertical level, then sub-vertical level and finally sub-vertical by product level.